This was a time of burgeoning scientific progress, and the watch industry was right there too. Wristwatches were becoming more capable of highly accurate timekeeping, as well as being exposed to extremes of temperature and water depth. This made the IGY a perfect opportunity for watch manufactures to tie in their products with these scientific endeavors. Earlier in the decade, some of the big Swiss companies had already had their watches tied to famous explorations.
Share this story: Sometimes a whole lot! There are some great model names in the annals of watch history like Speedmaster, Submariner, Sportsmatic and Snorkel…. This name has all the bases covered! The Chronomaster made its debut in and continued production until about There were a boat load of variations made over the years it was produced. There were also a large variety of different movements to be found in the Chronomasters.
Diversification To celebrate the th anniversary of the company's inception in , Croton was re-branded as not just one watch line but a collection of individual watch-making entities, each of which would focus on designs for unique groups of consumers. After determining the demographics of purchasers the company hoped to reach, it launched these imprints: Spanning a wide range of prices and materials that would include everything from synthetics to exotic leathers, Croton also became a first-time producer and marketer of handbags and accessories under the Nina Raye brand.